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How to Create Great Creatives When You Aren't a Designer
Unlock Your Creative Potential
Have you ever struggled to come up with good creatives for your PPC advertising efforts? Feel like you don’t have the skills to create high-quality designs? But also don’t want to hire a graphic designer to do it for you? Well, as our resident Content Marketing Specialist, I can help you with that! In this blog, I will provide you with tips and softwares to assist you in crafting stunning creatives that will enhance your PPC advertising efforts. And not only that, but creatives you can use for your social media, your website, or any other marketing materials you’d like.
Importance of Great Creatives in Advertising
With all the ads we’re all bombarded with on a daily basis, great creatives are key to stand out and grab your audience’s attention. Eye-catching visuals and compelling designs are crucial for making a strong first impression. It also helps to build and strengthen your brand identity, and differentiates you from your competition.
Strong creatives provide you with an effective way to communicate your message quickly and clearly. Well-designed ads help potential customers understand your value proposition, even with just a glance. They can also lead to better ad performance, higher engagement and ultimately a higher return on investment (ROI). Attractive and well-thought-out designs are more likely to convert, making your advertising spend more efficient.
High Quality Creatives in Marketing
What Does it Look Like?
You want your creatives to have a visual appeal. This means using sharp, high-quality images and professional graphics that are relevant to your message. You also want to use clear, readable fonts, and choose a color palette that aligns with your brand and grabs attention without being overwhelming. Utilizing whitespace effectively to make your ad look clean and professional is also key to allow your important elements to stand out.
Other key elements to consider when designing high quality creatives for your PPC advertising is to keep your creatives relevant and targeted. You want to tailor the creative to resonate with your target audience’s interests, needs, and preferences.
You also want to ensure the ad is relevant to the platform and context in which it appears, increasing its likelihood of engagement. Looking at the image on the right, you can clearly see that the ad is for a dog food brand. This creative is a great example of all of the pieces I’ve mentioned about what a good creative looks like – it uses a color palette aligned with their brand, has negative space for the eye to rest, relevant imagery, clear text, and overall looks professional.
Image, GIF and Video Creation Tools
Midjourney
Midjourney is a powerful generative ai tool that turns your written prompts into imagery. It helps users create beautiful images and enhance photos effortlessly, and is ideal for those without advanced design skills. Midjourney is the tool I use most often when it comes to developing and sourcing good, unique images for creatives. Midjourney is an easy tool to use if you want to get creative, know what sort of idea you have in your head, but don’t know how to execute it yourself.
There are different plans that have costs ranging from $10/month – $120/month. Based on your budget, and how often you would need to use this tool, you can select the plan that fits you best.
Understanding Prompts
Midjourney works by giving the bot a prompt, or a command. For the purpose of this blog I am going to focus on the command I use most often, Imagine, but there is a full list of Midjourneys commands here. The Imagine command turns a written prompt into an image.
Here is an example. Imagine you are a skincare brand wanting a good quality image of a serum. You can describe exactly what you’d like the image to look like and have it match your current product. The more detail you give the bot, the more spot on it will be.
Prompt: /imagine A photograph of an amber skincare solution bottle on a white platform with little beads on the platform. Include subtle greenery in the background. Minimalist, high resolution, hyper realistic, vivid colors.
Midjourney will give you 4 options and you can refine them further if you wish to.
You can create virtually any image you could imagine, no matter what kind of business you own or what kind of products you sell, you can create stunning, realistic photos of your niche and use them in your creatives.
Canva
Canva is a great option for those who don’t have graphic design experience, as it is essentially a more user-friendly version of Adobe Photoshop. Canva is an online graphic design tool that enables users to create a wide range of visual content with ease. It offers an intuitive drag-and-drop interface and a huge library of templates, images, icons, and fonts, making it accessible to everyone, regardless of their design experience. Canva is suitable for creating a wide range of content types, from marketing materials and social media graphics to personal projects and presentations. It includes a vast collection of images, icons, illustrations, and fonts that you can use to enhance your designs, ensuring you have all the resources you need at your fingertips.
Canva has a free version which includes tons of templates, design types, stock photos and graphics, fonts, etc. However, I’d recommend purchasing the Pro version if you find yourself wanting to use it often, as it includes much better features and stock options for images, videos, graphics, icons, fonts, and more. The Pro version is $19/month.
Adobe Firefly & Express
Adobe Firefly is a part of Adobe’s Creative Cloud suite, it is generative AI and uses simple text prompts to bring your ideas to life. You can create higher-quality images with better composition, photorealistic details, and improved mood and lighting. It is also designed to streamline the creation and editing of GIFs and videos. It offers powerful tools for producing high-quality, engaging content, making it an ideal solution for both beginners and experienced creators looking to enhance their digital media projects. Adobe Firefly can also be found within many other Adobe apps such as Photoshop, Illustrator, Indesign, and more.
Adobe Express, also a part of Adobe’s creative cloud, is a tool I use quite often as it is an all-in-one content creation app. It allows you to effortlessly create videos and photos by combining clips, artwork, animations, and music using drag-and-drop features. It also allows you to speed up your design process with thousands of professional templates and Adobe Stock assets. You can also seamlessly integrate and sync assets from Photoshop and Illustrator.
Kapwing
Kapwing is an online content creation platform that offers a suite of tools for making and editing videos, GIFs, images, and other multimedia content. It is designed for both beginners and professionals, offering a user-friendly interface that simplifies the content creation process.
Kapwing boasts an easy-to-use interface with drag-and-drop functionality for intuitive editing. Its versatile tools allow for video trimming, merging, adding text, and inserting images, along with features like a meme generator, subtitle editor, and stop-motion creator. Kapwing supports real-time collaboration, making it ideal for team projects. The platform offers an extensive library of customizable templates suitable for various content types. Additionally, as a cloud-based tool, Kapwing requires no software downloads and provides access to projects from any device. Kapwing has a free version, and it also has a pro version for $24/month. See details here.
Unleash Your Inner Designer
Creating great creatives when you aren’t a designer is entirely possible with the right tools and a bit of guidance. Platforms like Midjourney, Canva, Adobe Firefly, and Kapwing offer user-friendly interfaces and powerful features that enable you to produce professional-quality visuals, videos, and GIFs. By leveraging these tools, you can enhance your PPC advertising efforts, engage your audience effectively, and build a strong brand presence. Remember, the key is to experiment, learn, and utilize the vast resources available to unlock your creative potential. Dive into these tools, and watch your creative projects flourish!
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