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Skyrocketing Success for Steel Building Solutions

How a Steel Building Manufacturer leveraged the extensive reach and precision targeting of Google and Meta Ads to scale their leads.

Industry Leader in Steel Buildings: Serving Residential and Commercial Needs

They sell, distribute and install steel building structures and kits for residential homeowners and commercial properties. Renowned for its innovative designs and customer-first approach, this Steel Building Manufacturer is dedicated to providing space solutions that meet the highest standards of quality and efficiency.

  • The Highlight
    18%

    Sales Growth YOY

The results
  • 17,689

    Form Fills Generated from Meta Ads

  • 1,601

    Form Fills Generated from Google and Bing Ads

  • 829

    Calls Generated

  • $35

    Avg CPL Across All Platforms

Challenge

Low volume of leadsNot enough leads to keep their sales reps busy.

Low conversion ratesChallenges turning clicks into concrete sales.

Poor lead-to-sale trackingUnable to identify which ads drove closed deals.

Difficulty reporting across regionsHard to track results across several North American regions.

Solutions

Geo-Targeted Search Ads on Google & BingLaunched targeted ad campaigns to capture high-intent searches across both platforms.

Facebook Lead Gen AdsImplemented lead gen and messenger ads on Facebook to generate high volume of leads within the platform.

Solutions

Custom Landing PagesDeveloped product-optimized landing pages tailored to convert ad traffic into leads.

Aggregate Reporting DashboardConsolidated data from all channels for a comprehensive view of campaign performance, with individualized dashboards for each region.

Full CRM Integration for end-to-end lead tracking.Enabled seamless tracking of leads from initial contact to sale within the CRM system.

Results are everything. It's that simple.

Utopiads