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Driving Growth for Amazing Gates Through Strategic PPC Campaigns

Maximizing Conversions and ROI with Tailored PPC Solutions.

Client Testimonial

"We began a coordinated and consistent Google paid search initiative about two years ago with WSI and have experienced, by far, the best results of all the services we had used over the years. I would say the results-to-budget ratio is what we had hoped for but did not really expect. Sandra and the team in Toronto are totally professional and know this stuff backwards and forwards.” - Ken Helfer, Owner of Amazing Gates

  • The Highlight
    9,000+

    Conversions

The results
  • 9,000+ Conversions:

    A significant increase in lead volume.

  • 87% Impression Share:

    Achieved for non-branded keywords.

  • ~$12 Cost/Lead:

    Reduced cost per lead, maximizing ROI.

  • 11% Conversion Rate:

    A testament to improved campaign efficiency.

INTRODUCTION

Transforming Challenges Into Opportunities

A locally operated business based in Albuquerque, New Mexico, has been a trusted name in manufacturing and distributing high-quality driveway gates and fencing for over 35 years. Despite their reputation and a strong base of satisfied customers, they faced significant challenges in scaling their sales. After several unsuccessful in-house PPC campaigns, the Gates and Fencing Company partnered with WSI Paid Search to revolutionize their approach to digital advertising.

KEY CHALLENGES

Reaching the Right Audience with Sensitivity and Precision

  • Low impression share due to intense local competition.
  • Inefficient ad spend caused by poor account setup.
  • Minimal online conversions, leading to lost opportunities.

STRATEGY

Building a Data-Driven Foundation for Success

To address these challenges, WSI Paid Search implemented a multi-phase strategy focused on optimizing ad performance, maximizing ROI, and improving user experience.

1. Extensive Keyword Research
Comprehensive keyword mapping was performed to capture various product types and search intents, ensuring relevance and visibility in search results.

2. Improved Ad Messaging
Ads were crafted to position them as a trusted industry leader, with clear and compelling calls to action targeting high-intent users.

STRATEGY

3. Seasonal Optimization
Leveraged seasonal trends to adapt messaging, allocate budgets strategically, and maximize impact during high-demand periods.

4. Diverse Campaign Types
Implemented a mix of Search, Video, Discovery, and Dynamic Search Ads (DSA) to expand brand awareness and reach.

STRATEGY

5. User Experience Testing
Conducted UX testing to identify and resolve barriers to conversions, focusing on enhancing the customer journey and driving inquiries.

6. A/B Testing and Bid Adjustments
Experimented with bidding strategies and optimized campaigns to achieve Page 1 presence for relevant searches.

 

CONCLUSION

Unlocking Growth Through PPC Excellence

The Gates and Fencing Company’s success highlights the power of a well-executed PPC strategy. By partnering with WSI Paid Search, they not only overcame key challenges but also unlocked new growth opportunities. The tailored approach to campaign optimization, combined with continuous improvements, has positioned them as a leader in their industry, driving both visibility and profitability.

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