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Painter in white overalls working on the exterior of a beige stucco house, painting around a window that's been carefully masked with blue protective film. A ladder leans against the roof under a bright blue sky with clouds.

How we Helped a Commercial & Residential Painting Company Boost Leads & Cut Costs by 46% with PPC

Maximizing Conversions and ROI with Tailored PPC Solutions.

Client Overview

A second-generation family-owned commercial and residential painting company based in Massachusetts, has been a trusted name in the industry since 1960. Specializing in high-quality contract painting services, they sought to scale their business by attracting larger commercial clients while filtering out smaller, less relevant projects. Despite their strong industry reputation, they faced challenges in digital marketing that hindered their ability to consistently reach high-intent prospects. That's when they turned to Utopiads to help them generate more qualified leads through strategic PPC campaigns.

  • The Highlight
    604

    Qualified Leads

Painter in white overalls working on the exterior of a beige stucco house, painting around a window that's been carefully masked with blue protective film. A ladder leans against the roof under a bright blue sky with clouds.
The results
  • 244 Phone Calls

  • 360 Form Submissions

  • 46% Decrease in CPL

  • 195% Increase in CTR

  • 100% Conversion Capture

CHALLENGES

Before working with us, this Commercial and Residential Painting Company faced several roadblocks:

Tracking Issues: Phone call and web form conversions were not being properly tracked, making it difficult to measure campaign performance.

Low-Quality Leads: Their Google Search strategy wasn’t a priority, resulting in unqualified, low-intent leads.

Need for More Traffic: They wanted to increase inbound traffic from high-intent users actively searching for commercial painting services.

STRATEGY & APPROACH

To overcome these challenges, we developed a data-driven PPC strategy with a focus on:

Accurate Conversion Tracking: Implemented Google Tag Manager & Call Tracking to properly capture all valid conversions (calls & web forms).

Increasing Website Traffic: Optimized the website content and ad copy to highlight their industry expertise and position them as leaders in commercial painting.

Targeting High-Intent Clients: Restructured Google Ads keywords & bidding strategies to attract businesses looking for commercial contracts, minimizing unqualified leads.

SOLUTIONS & EXECUTION

Our approach was built on four key pillars to drive scalable growth

To address these challenges, Utopiads implemented a multi-phase strategy focused on optimizing ad performance, maximizing ROI, and improving user experience.

1. Google Ads Optimization:

Implemented smart bidding strategies to maximize conversions from high-intent users.

Built a comprehensive negative keyword list to filter out low-quality leads.

2. Advanced Conversion Tracking:

Integrated Google Tag Manager & Call Tracking to capture every call & form submission.

3. Remarketing & Awareness Campaigns:

Launched Google Display Ads targeting custom-intent audiences.

Implemented remarketing campaigns to stay top-of-mind for potential clients.

4. Budget & ROI Optimization

Gradually increased ad spend as the campaign demonstrated positive ROAS.

Focused on cost-efficiency while scaling up lead generation.

AFTERMATH

Long-Term Success

Consistent Lead Flow: The Painting Company achieved a steady stream of qualified leads month-over-month, securing larger commercial painting contracts.

Stronger ROI & Budget Expansion: Due to the positive ROAS from Google Ads, they gradually increased their ad budget to scale further.

Brand Awareness Boost: The display & remarketing campaigns contributed to an increase in organic leads & phone calls over 12 months.

CONCLUSION

Key Takeaways

Strategic PPC campaigns can significantly impact a company’s ability to scale and attract high-value clients.

Accurate conversion tracking is critical for optimizing campaign performance & budget allocation.

A mix of search & display advertising can drive both immediate leads & long-term brand growth.

 

Want similar results for your business? Let’s talk about how we can maximize your lead generation with paid search!

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